Ethicus

India’s first Eco-Logic and Sustainable Fashion Brand

Ethicus is a Farm to Fashion initiative of the husband & wife duo Mani Chinnaswamy & Vijayalakshmi Nachiar. Established in 2009, it was launched with the aim to revive the rich local hand weaving traditions of the area through Product Development & Design Intervention.

At the Ethicus Studio, each product is a handcrafted masterpiece, beautifully designed with intricate textures using a wide range of eco friendly colours.

Ethicus, works towards creating a product of the highest quality using the finest of Ecologic cotton yarns and the best of Artisans to create world class textiles for today.

A team of in-house designers ensure that a minimum of two collections are made every year, one for the spring – summer and the other for autumn-winter. The designs are an amalgamation of contemporary and traditional. The weavers are equally involved in the design process to help ideate various techniques of weaving, bridging the relationship between the designer and the weavers. Every design follows a theme and tells a story!

The entire design process is documented and a great effort is put on to archive the designs and the samples developed.

EXHIBITION DATE AND TIME

5 Apr - 6 Apr 2019 11 am- 8 pm

BRAND DETAILS

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