Ethicus

Ethicus is India’s first Organic & Farm to Fashion Sustainable Fashion Brand.  It was launched in 2009 with the aim of reviving the local hand weaving and craft traditions of our country and making our heritage fashionable.

They grow their own Organic Cotton and hand-weave it in Pollachi, Tamilnadu. The Cotton used in their Saris are extra long in staple, soft to the touch and as sheer as gossamer.  They have a special texture which make them easy to flow & easy to drape.

In 2017, Ethicus launched ‘Made by Hand’, wherein they associate with other traditional artisans across India, to create limited edition master pieces.

To maintain the rich weaving heritage of the South, rich borders with gold & silver threads and Pallu’s woven with the traditional ‘Korvai’ techniques are used.

‘Chikankari by Ethicus’ is the result of our association with women artisans of Lucknow. Reputed to be one of the finest embroideries from India, Chikankari defined not just Lucknawi class, taste and culture but also honour, respect & power. It was  traditionally done on very fine White Muslin with White embroidery. It is known for its ethereal essence, the delicacy & lightness in pattern, the minuteness of the stitches, its many combinations and textures.

This exquisite craftsmanship was done by veiled women from Muslim households.

EXHIBITION DATE AND TIME

20 Sep - 21 Sep 2019 11 am- 8 pm

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