Aavaran- Echoes of Rural India

Aavaran- Echoes of rural India, aims to promote and evolve traditional crafts while economically empowering low income craftspeople and other stakeholders in the value chain, through education and income generation programs, they attempt to enable rural indigenous artisan communities become economically self-reliable as well as ensure the sustainability of traditional craft techniques and skills that they practice.

  • Based out of Udaipur, Rajasthan, Aavaran was started by Alka Sharma, a textile graduate from Indian Institute of Crafts and Design, Jaipur.
  • Aavaran’s attempt is to evolve the traditional ‘Dabu’, Mud resist technique of printing, specifically ‘Phentiya’ print, while consistently innovating on design and quality.
  • Style, minimalism and comfort describe our range of hand dyed and hand block printed garments, home furnishings and accessories. The print draws from traditional motif repertoire while fabrics, cuts and sillhouettes are contemporary and cater to all lifestyles. The essential character of the craft is retained and enhanced.


3 Oct - 5 Oct 2019 11 am- 8 pm



Social Media