Every designer aims for perfection, uniqueness, and innovation but there are only some who achieve it. India, a land of vivid of fashion, is blessed with many such talents. Five such designers who are making a difference with fashion brands are —
Ravi Kiran — The popularity of Khadi clothes has grown by leaps and bounds in the last few years and designer Ravi Kiran is among those few who are steering this change from the front. His Bengaluru-based venture Metaphor Racha offers handspun and handwoven khadi fabrics. He says that his focus is to reduce wastage of clothes and ensure that a cloth can be worn in multiple ways.
Kiran’s approach has strung a chord with fashion lovers and his brand has already been successful in developing a loyal customer base. His vision is to take Khadi to unexplored markets and generate an awareness among people about the eco-friendly and sustainable nature of Khadi clothes.
Bhanu Jhunjhunwala and Neelu Sethia — These two talented Bengal-based fashion designers have co-founded apparel brand Kapaas Kolkata. Their brand is a shift from the conventional fashion department store. Bhanu and Neelu organise pop-ups and exhibitions in different parts of the country where their collection enjoy great sales.
From party wears to daily outfits to festive attires, Kapaas Kolkata offers a range of innovative designs. The brand is especially famous for its wonderful kurtas, blouses, and dupattas. The USP of this brand is its uniqueness. Neelu and Bhanu believe that basic traditional designs never go out of fashion and their work reflects this comprehensively.
Kamaldeep Kaur —is a fashion designer who is renowned world over for her efforts to revive the Indian textile heritage. Her experiments with folk designs and the choice of fabrics give her clothing line a magical touch. Her online store Neelgar is loved by consumers for its handmade Bandhani, blockprints, shibori, and lehriya designs on sarees, stoles, duppattas and fabrics.
From her very childhood days, patters fascinated her and later, she pursued a two-year fashion course at the South Delhi Polytechnic. And there was no turning back then. Today, her work has received accolades in several nations.
Beautiful colours and vivid patterns have not just helped her in reviving Indian textile but also providing job opportunities to people from rural areas. Her store provides work to village artisans and empowers their family. In true sense, she is one of the leading flag-bearers of Indian fashion.
Uma Prajapati — the founder of sustainable fashion brand “Upasana” is a fashion designer, activist, entrepreneur, and harbinger of positive change. Her fashion house offers eco-friendly contemporary desi wears. From tops to kurtis, from bottoms to jackets, from dresses to accessories — she has the most elegant and attractive designs for every cloth.
Upasana isn’t just transforming fashion; the brand is changing the fashion landscape to make it more ecologically concerned. The brand provides livelihood to women from remote areas. The brand based in Tamil Nadu has been successful in becoming a confluence of creativity, fashion, design, Indian culture, environmental conservation, social responsibility, and much more. Uma Prajapati, through her brand, has taught the world the way to create a perfect harmony between business, social sector, and the planet.
Vijayalakshmi Nachiar — runs a sustainable fashion brand Ethicus. Among saree lovers, her innovative designs are a rage. The fun, the colours, the energy, and the eloquence of Ethicus sarees are unprecedented. Sarees designed by Nachiar carry slices of the different cultures of India.
Vijayalakshmi Nachiar is a big promoter of organic cotton and all products offered by Ethicus carry a tag with information on where and how the cotton was grown and even the name of its weaver. Her sarees have been worn by role models like Sonia Gandhi, Sushma Swaraj, Smriti Irani, and others.
The passion of these and many other Indian designers make Indian clothing more than just fashion. An authentic Indian wear is a powerful statement in itself. So, more power to these designers for providing us with the finest of designs. Wear it to experience it!